We like to take a strategic approach to each social account that we manage. This process allows us to delve deeper into the wants and needs of our clients; enabling us to identify their core objectives and pinpoint what they see as success.
This usually entails a number of kick-off meetings before the takeover, which provides us with the opportunity to discuss the account it’s tone of voice and gather any pre-existing resources. This is then followed by our approach, which is accumulated from a review of the client’s channels at present and their competitor’s channels; which we find helps to give us greater insight into their industry and the benchmark that has been set.
Finally, we enter the research phase in which we gather new worthy and topical information surrounding the sector, which steers our content approach, as it’s key that our content is not only informative but also insightful and relevant to the industry sector. If the social page isn’t giving the follower anything other than pushing a product or service there is no incentive to follow, like or connect.
WHY IS SOCIAL MEDIA IMPORTANT?
EFFECTIVENESS & REACH
According to research, 63% of consumers who search for businesses online are more likely to become consumers.
To create authentic branding, focus on strong content with a unique brand personality through your social channels.
We do not limit our clients to one social platform, we believe different channels should be used to engage a variety of people.
Today, social media marketing plays an increasingly important role in driving intent and conversion within the consumer journey.
Understanding your audience is key, it allows you to develop a compelling marketing strategy.