Who are Lux Folio?
LUXFolio Real Estate’s co-founders & managing directors have a combined 17 years’ experience within the sales & real estate sectors. They pride themselves on providing the highest quality service, achieving outstanding results & exceeding targets. Their services include buying, selling, renting & leasing.
The Brief
We were commissioned for a full cycle brand developmentproject for Lux Folio this included the following segments:
Brand Identity
Logo variations
Full-color (main version), grayscale,
for use with a color background
Logo guidelines
Colour palette
Typography selection
Company Profile PDF
Business card design
Letterhead & envelope design
Polo & t-shirt design
The Approach
The Lux Folio logo was designed to stand out from the simplistic and generic logos that currently saturate the real estate market.
After researching different typeface options, we believed that a serif font would be suited perfectly. It is classic, elegant, and screams luxury.
A custom serif typeface was created for the logo, with a modification to the X character to ensure the logo is completely unique and bespoke.
To ensure there is still a modern element to the logo, the “real estate” tagline was designed in a complementary sans serif font, but we ensured this was not a fixed-width font, in order to seamlessly integrate it with the main word-mark.
Great Result
