Who Are AstraZeneca?
AstraZeneca is one of the top performing multinational companies in the region. They are a global, science-led biopharmaceutical business and their innovative medicines are used by millions of patients worldwide. They focus on the discovery, development and commercialisation of prescription medicines in Oncology and BioPharmaceuticals, including Cardiovascular, Renal & Metabolism, and Respiratory & Immunology.
The purpose for their social media content was to promote the launch of their new AZ EduGate app, both internally and externally, across multiple platforms. We also conceptualized and created social media content for their Asthma and Diabetes online campaigns that consisted of carousels, static posts, GIF’s, videos and stories.
Our approach was to share their passion of science through informative and creative videos, banners, Google Ads, animations, graphics and stories, geared towards the GCC Region. We storyboarded and scripted creative explainer videos and marketing material to highlight all the benefits of using the EduGate App, while targeting healthcare professionals. We also strategized how to produce engaging asthma and diabetes content that was both educational and entertaining for a variety of social media platforms.